Building a Legacy

Crafting the brand identity for Legacy Ranch High School was a journey that combined creativity, collaboration, and community input. Over several months, I engaged with stakeholders to understand their vision, values, and aspirations for the new school. This feedback was invaluable in shaping a brand identity that resonates with the Liberty Hill community and embodies the spirit of Legacy Ranch High School. The final brand package reflects a fresh and inspiring legacy and serves as a new chapter for the Liberty Hill community. As Legacy Ranch High School prepares to open its doors in the Fall of 2024, its brand stands as a testament to the community's commitment to creating a vibrant future for its students.
Logo Designs
Using Procreate, these designs were hand-drawn, digitized, and refined, allowing for greater flexibility and precision in the design process. The refined digital images were then brought into Adobe Illustrator for final polishing, ensuring consistency, scalability, and versatility across various applications.
Initial Concepts and Designs
Like many brand initiatives, the Legacy Ranch High School project began with initial concepts and designs that evolved over time to shape the final product. Here's a look at some of the earlier stages of work in this project. 
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